S4 Ep4 INSIGHTS WITH MARKETING GURU LEADER THOMAS BARTA
GLOBAL IMPACT SHOW | Season 4
Co -hosting here with Michael Bociurkiw (Journalist in Canada, the US and Asia, worked for CNN, BBC World, Al Jazeera... He’s also served for more than a decade as a staff member and consultant for UN agencies on five continents.)
Our Guest Thomas Barta is one of the world’s premier customer leadership experts.
He is a former McKinsey partner. He studies how people transform organizations—including the world’s largest study, with over 67,000 executive assessments, on what makes for an impactful customer leader.
Thomas has consulted and marketed for over 20 years, in 14 industries, in 45 countries. His clients include many of the world’s most prominent organizations, including over two dozen from the Fortune 500.
After a fast-track marketing career at Kimberly-Clark (best known for Kleenex), Thomas joined McKinsey to help CEOs deliver profitable growth in a bigger way. For several years, he shaped McKinsey’s highly successful client relationship strategy as the firm’s Global Director of Client Services.
As a dean of McKinsey’s highest-rated program, Thomas trained more than one thousand firm leaders on making change happen without formal authority and also has spoken to thousands of executives worldwide — at events for firms as diverse as Adobe, Google, IBM, SAP, and The Financial Times — about breaking silos and actualizing customer focus—in today’s global, digital world.
Finally Thomas co-authored the number one leadership book ‘The 12 Powers of a Marketing Leader’ a definite must read .
Topics: Do today’s CEOs have the guts to make their firms more sustainable? Are influencers really that influential? And why airlines need to make up with customers
Our Special Guest Thomas Barta Twitter and Websites:
/ thomasbarta
https://thomasbarta.com