S1:E44 The Rise of Reebok How Joe Foster Built a Global Brand Empire.
MEMBERS ONLY | THE MILLION DOLLAR BRANDERS SHOW | Season 1
How does a small family footwear business evolve into a billion-dollar global powerhouse? In the latest episode of The Million Dollar Branders Podcast, host Justine Pogroske sits down with Joe Foster, co-founder of Reebok, to break down the strategic pivots, branding brilliance, and fearless execution that turned Reebok into a household name.
"A brand isn’t just a logo—it’s a story, a movement, a relentless pursuit of something greater." – Joe Foster
Key Takeaways:
✅ The power of storytelling in building an iconic brand.
✅ The bold pivot into women’s footwear that skyrocketed sales (thank you, Jane Fonda).
✅ How brands can stay relevant, dominate their market, and reclaim their position in a competitive industry.
Reebok wasn’t built on luck—it was built on vision, innovation, and relentless execution. Because great brands aren’t built in comfort. They’re built in the fire of persistence, resilience, and the audacity to think bigger.